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Helpful Marketing Tips

Listing Strategies

Attention users of New Home Feed: offer as much content as possible. Potential home buyers want as much information as you can give, and there isn’t such a thing as too much. Photos and images are extremely important as 85% of new home buyers reported photos to be the most useful listing content (National Association of Realtors, 2009 Buyers Guide). Video should be used (consider: up to 25% of all web searches are for video).

Creating Goals & Conversions

Creating goals and conversions starts with understanding what meaningful actions you should you track at your website. We recommend tracking all your registrations. If somebody gives you a name, an email address - track that. It means this person is very interested. If you see a listing website is sending you a lot of people who register, this is a very positive indicator of having listed on an effective website. You will also want to think about tracking people who view floor plans, because people who view plans are extremely likely to visit the community in person. Similarly, you will want to know if people are accessing directions to you communities. But really, the conversions and goals to track are up to you. If you want to track if people are viewing your newsletter, or your blog, whatever, just specify these pages as goals and they will be tracked.

Tracking Leads and Lead Actions

Tracking goals and conversions is EXTREMELY IMPORTANT. But what if you want to understand if website visitors are actually interested in what you offer? And how do you know if your marketing dollars are working? To do this, you must track whether your site visitors are visiting the pages that demonstrate interest.

How do you track leads and lead actions using New Home Feed? Two ways:

1. For the techy types, do it yourself. Request our tracking code.
2. Let us do the work for you. If getting into your website and pasting some code sounds tricky, no worries, we can help. We’ll just need authorization to access your website. We promise we won’t touch anything, and we won’t share your secrets. There’s even some lawyerly language to prove it. Just have somebody who understands how to access your website contact us.

Need some guidance on conversion tracking? No problem. Chat live with one of our experts or email us at marketing@newhomefeed.com.

Other Listing Website Services (e.g., Banners, Featured Listings…)

We like to think we do everything, but we don’t. Therefore, we’ve built a network of partners that do. Let us know what you need and we’ll refer you.